Axline Advertising Agency
5 Reasons a Good Online Reputation is important
REVIEWS ARE LIKE FREE ADVERTISING
Positive reviews from satisfied customers can act as a form of word-of-mouth marketing and can attract potential customers to your business. In addition, reviews can also help improve your search engine ranking, making it easier for potential customers to find your business online.
REVIEWS CAN LAST FOREVER
Online reviews have a lasting impact on your business's reputation. A negative review from years ago can still affect potential customers today, while a positive one can attract new customers for years to come.
REVIEWS CAN DRIVE PURCHASES
Online reviews can be a powerful motivator for potential customers to make a purchase. Positive reviews and high ratings can help to build trust and credibility, making it more likely that a customer will choose your business over competitors. In fact, studies have shown that a vast majority of consumers read online reviews before making a purchasing decision. So, having a good online reputation can directly impact your sales and revenue.
REVIEWS CAN BOOST SEARCH RANKING
Online reviews can also have a significant impact on your search engine ranking. Search engines like Google take reviews into account when determining which businesses to display in search results. The more positive reviews your business has, the higher it will likely rank in search results. This means that having a good online reputation can help your business get noticed by potential customers who are searching for products or services in your industry.
REVIEWS CAN INSTILL TRUST
Positive reviews can help instill trust in potential customers who are considering doing business with your company. People are more likely to trust the opinion of someone they perceive as an unbiased third party rather than just relying on the company's marketing efforts. When a business has a high number of positive reviews, it signals to potential customers that the business is reliable, trustworthy. This can lead to more conversions and ultimately, increased revenue.
5 Areas to Improve Your Online Reputation
Getting reviews for your business can be a crucial aspect of building and maintaining your online reputation.
AGE OF REVIEWS
Reviews that are more than 90 days old are considered outdated and may not accurately reflect the current state of a business. Potential customers are more likely to trust recent reviews as they are a better representation of the business's current performance.
Businesses that receive reviews more frequently are generally seen as more active and engaged with their customers.
AVERAGE STAR RATING
A high average star rating is generally seen as an indicator of quality and can help to build trust with potential customers.
TOTAL NUMBER OF REVIEWS
A high number of reviews may suggest that a business has a large customer base and is actively engaged with its customers, whereas a low number of reviews may indicate that a business is relatively unknown or not actively seeking feedback from its customers.
5 Reasons Why Clients Don't Write Reviews
CLIENTS DON'T HAVE MOTIVATION
Clients may not feel motivated enough to write a review, especially if they had a typical experience. They may perceive writing a review as an extra effort without any immediate benefit for themselves.
CLIENTS DON'T HAVE TIME
Clients lead busy lives, and taking the time to write a review may not be a priority for them. They may need to be at a computer to write the review. Or they simply forgot.
CLIENTS DON'T KNOW WHERE
Clients may not know where or how to leave a review for a business. They might be unaware of the specific platforms or websites where reviews can be submitted. Without clear instructions or guidance from the business, they may struggle to find the appropriate channels to share their feedback.
COMPLEXITY OR HASSLE
Some clients may find the process of writing a review complicated or time-consuming. If they encounter difficulties in finding the right platform, navigating through review websites, or understanding the review submission process, they may give up on the idea.
LACK OF AWARENESS
Clients may simply be unaware that their feedback and reviews are valuable to businesses. They may not realize the impact their reviews can have on a company's reputation and success.
FEAR OF CONSEQUENCES
In certain situations, clients might be hesitant to leave a review due to potential repercussions or conflicts. They may fear negative responses, backlash, or even legal actions from the business being reviewed, particularly if their feedback is critical or controversial.
DISSATISFACTION WITH SERVICES
If clients had a bad experience or were dissatisfied with the services provided by a business, they may choose not to write a review. They might prefer to avoid further engagement or confrontation by withholding their feedback. Negative experiences can also lead to a reluctance to publicly express their dissatisfaction.